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Men’s Grooming Market Shows Growth and Opportunity

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By: TOM BRANNA

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According to a new men’s grooming consumer report conducted by The NPD Group, Inc., more than 9 in 10 men (ages 18+) are using some sort of grooming product today, which can include facial and body skin care, shaving, hair care and fragrance. However, only one quarter of men are currently using facial skin care products such as facial cleansers and moisturizers, lip and eye products, and anti-aging treatments. The men’s facial skin care market has grown 11% in dollar sales in 2011, compared to ...

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